Reciprocal Link Building – Good? or Bad?
July 30, 2013
When it comes to reciprocal link building, there is lots of conflicting information. Some of it says that they are good for your website ranking in the search engines. Other information though tells you that it is bad for you. The truth is that when you have a reciprocal link exchange done correctly it will help but if you don’t have the right methods in place then a reciprocal link can create problems.
What are Reciprocal Links and How does Reciprocal Linking Work?
Consumers that shop online love the convenience of clicking on a link and being redirected to that particular webpage. Without such links, they would have to go hunt for exactly what they are looking for. The idea of reciprocal links is that it is free and it involves trading links with other website owners. They will place your links on their pages and you do the same on your pages.
Pros and Cons of Reciprocal Links
There are plenty of benefits with a link exchange when it is done right. The biggest one is that when you have such links out there they will be indexed by the search engines. The more that those links are clicked on, the more that you will move up the ranks. There are so many unknown variables that influence overall ranking but doing what you can to give you the edge is important.
When the links are exchanged with a reputable business that has plenty of traffic, it can bring plenty of new business your direction. This is just one more way to get your business recognized, to increase sales, and to boost profits. Since this type of give and take exchange doesn’t cost money, it won’t increase your overhead for marketing.
The common pitfall though that many businesses engage in is too many of these links in place. Then their own webpages are cluttered with links that are potentially going to be taking customers away from them and putting them into the hands of the other business. You need to carefully select who to exchange links with. Remember, consumers will associate you with that other business. If they don’t like the ethical behaviors, customer service, or quality of that other company they will likely shy away from your business too.
Should I Exchange Links?
The lesson to be learned here is that you should exchange links. It is a great way to boost traffic and search engine ranking. You just have to really invest time in deciding who you will work with and who you won’t. Spend time finding potential businesses to make that exchange with. They should be established, have quality business practices in place, and have a target audience that is similar but not the same as your own.
Communication is a key part of deciding who you should exchange links with. Come up with a checklist of what criteria you are looking for with those you do a joint venture like this with. If you are contacted to exchange links by anyone, ask them to give you details and then tell them you need time to think about it. Do your own investigating about the business and decide from there. Don’t feel rushed to make a decision or obligated to say yes.