How to Successfully Do Link Exchange
August 5, 2013
Taking part in a backlink exchange can be successful, but only if you do it correctly. Otherwise, you are just wasting your time. Understanding how to use them to your benefit is a great step in improving search engine positioning through your SEO efforts
What are Backlinks and Backlink Exchanges?
You may be enticed by offers of free backlink exchange, but do you really know what this means? A backlink is a link that a consumer can click on that will take them back to your website or other page you would like them to visit. The page needs to be relevant to what they are looking for. If they want information and that is what the links says they will get, don’t redirect them to the buy page.
Backlink exchanges involves you putting links to other websites or pages on your pages. The joint venture partners that you are involved with will do the same for your website or pages. It isn’t recommended to so with a direct competitor. However, it can be a good idea with partners offering products or services that are going to compliment what you offer.
Make sure where they place those links though is going to be something you are happy with. When you exchange them, you need to have a give and take relationship. You can’t ask them to give you premium placement and then not do the same for them when it comes to your website.
Limit the Number of Free Backlink Exchanges
It may seem like engaging in exchanging links with as many joint venture partners as you is a great idea. However, too many links like that can cause more harm than benefits to you so limit them. If you have all of these links to other locations on your website pages, it is going to be a distraction for readers. It also increases the risk that they will leave your page to go see what someone else offers. That may have just cost you a sell.
The search engine robots may classify your website as SPAM if you have excessive links exchanged. In order for you to get a great ranking within the various search engines, you need to have your information properly indexed by the search engines. From a customer point of view, they may be hesitant to work with you if you exchange links with a company that they aren’t happy with.
Tips to Avoid Excessive Backlinks
You need to be very selective about who you exchange with so that there is quality within those links. Spend some time finding out what that business offers, their ethical views, business practices, and what consumers have to say about them. It is better to have fewer backlinks but to ensure they are with trusted companies than to have tons of links out there with shady business owners.
Careful placement can be the best way to reduce over using backlinks. Develop a strategy for the best locations to place them so that it will maximize the choice of consumers to click on them. You may need to have some testing in place to determine what gets you the best overall conversion rates. Remember, effective SEO practices are always an ongoing work in progress. Test the links periodically to make sure they aren’t broken.