Does Link Exchange Work for SEO?
July 22, 2013
Link exchange can be an effective part of the overall formula for SEO that a business uses to gain ranking. However, it shouldn’t be the primary method and it certainly shouldn’t be the only method. An efficient SEO strategy has to have many angles to it that continually drive new traffic and get the search engine robots to index materials.
Why Consider Free Link Exchange?
Keeping overhead costs low should be a primary concern of any business. The overall profits of the business aren’t what matters, it is what is left after all of the expenses have been paid. Free link exchange, as the name implies, won’t cost you anything. It allows you to place links to your business on the websites of other businesses that offer similar but not the same products or services.
In exchange for them doing so, you agree to do the same thing for them. Keep in mind that you only want to take part in this on a limited basis. Too many links can be distracting to those looking around on your website. You also want to be very selective when it comes to the overall quality of those other businesses. They need to have a good reputation, reliable product or service, and plenty of traffic.
How does SEO Link Exchange Promote more Traffic?
When someone clicks on links that you have out there, it improves your power in the rankings for the search engines. Yet you can’t just rely on the fact that people will stumble upon your website. When someone clicks on yours though from another location through SEO link exchange, the search engines take notice of this. It improves the overall ranking placement you have within that search engine.
The traffic that site has coming their direction is going to be possible or you to gain too. A percentage of those viewers are going to click the conveniently placed on that site and be redirected to your site. This is fast and easy for them and since there is no cost to you, every conversion from it is an increase in overall profits.
Link Exchange Can Be Effective
You can’t spend your time trying to guess the overall formula and design for SEO criteria within the search engines. They are all a bit different and they change often to keep people from manipulating them. When you have a great SEO link exchange in place as part of your overall strategy, you continue to get better placement. It also means that when you are placed high, you have a better chance of staying there.
SEO efforts should always be moving forward, never being stagnant. The overall strategy should include many streams of effort. They should include keywords, article directories, adding new information to the website regularly, press releases, and free link exchange. Combined, such efforts can make a huge impact on that placement within the various search engines.
Has it Worked for you?
What is your own experience with the use of free link exchanges for SEO purposes? Have you taken part in using reciprocal link exchanges? Sharing your information about how it worked for you is a great way to help others. They can learn from your mistakes and also find value in your success.